One roofer per market. Once your territory is locked, your competitor can't buy in. Check if your market is open →
Marketing for roofing contractors · Built by a network TV crew

Built for roofers.
Shot on the roof.

We send a real film crew to your job sites, then put your crew in front of every homeowner in your market — YouTube, Google, Facebook, Instagram and streaming TV. You do the roofing. We make you the roofer everybody already knows.

Book a Free Strategy Call Watch the Reel
18+ years producing network television for
HGTVDiscoveryPBSESPN
Plymouth, Michigan
Sound familiar?

You're the best roofer in town. Nobody knows it.

You do great work and your customers love you. But when a storm rolls through, homeowners call the roofer they've already seen — on their feed, on YouTube, on the side of the road. The best roofer doesn't always win. The most visible one does.

Mongooses
kill snakes.

Roofing marketing is crawling with them. We built Mongoose to be the opposite of every agency that's burned you.

The lead reseller

Sells the same homeowner to five roofers. We build demand that only calls you.

The stock-photo agency

Canva graphics and fake crews. We film your real roofs, your real guys.

The report-only SEO guy

Rankings you can't bank. We report calls, leads and jobs.

The everybody agency

Works with your competitor too. We lock one roofer per market.

Case study · Seal Tech Insulation · Southeast Michigan

From 2–3 winter leads to 100 leads at $25 each.

Seal Tech had years of great work, loyal customers and a YouTube channel with six videos — all uploaded in 2016. They joined our system in December 2025. Here's what happened by April 2026.

$25.14
average cost per lead over 90 days of Facebook ads
100
leads from $2,513.60 in total ad spend
47
leads in their best month — at $15 each
$8–15K
jobs closed from those leads — multiple
Before
  • 2–3 leads a month in winter
  • Six YouTube videos, channel dormant for nine years
  • No consistent posting, near-zero social reach
  • No paid ad system — referrals only
After · Jan–Apr 2026
  • 100 ad leads at $25.14, on a $35/day budget
  • 12,311 YouTube views in 90 days, up 157%
  • 129.95K social impressions — 104.6K on Facebook alone
  • 105 posts published in four months, 85% average watch rate
Facebook Ads Manager · Active campaign
Seal Tech Insulation – Local Leads – I-275 Corridor
Results
100 leads
Cost per result
$25.14
Amount spent
$2,513.60
Impressions
99,081
Reach
28,090
The math
One $8,000 job pays for 318 more leads at $25.14.
"We were getting 2–3 leads a month in the winter. After, we had 47 leads in one month at $15 each. It paid for itself in the first week."
Jack S. — Owner, Seal Tech Insulation, Michigan

Seal Tech sprays foam, not shingles. But it's the exact system we run for roofers: one film day, consistent posting everywhere, and local lead ads on a $35/day budget. Homeowners don't care what trade you're in. They call the company they already know.

Our unfair advantage

We don't just market roofers. We built their software.

BidDrop turns every storm into a canvass list. Find homes inside the hail swath, measure the roof from satellite, build the estimate and mail it — without knocking a single door.

  1. 01
    Find

    Pick a storm date and draw a box inside the red hail swath.

  2. 02
    Pin

    Drop pins on homes and track every status.

  3. 03
    Measure

    Tap the roof corners, set the pitch, get the squares.

  4. 04
    Estimate

    Good / Better / Best proposals or an insurance scope.

  5. 05
    Mail

    A 6×9 postcard with the homeowner's price and a QR code.

  6. 06
    Track

    QR scans land in Hot Leads. See views, calls and signed jobs.

Storm Mode

Every house colored by hail size — quarter to baseball-plus — from NOAA MRMS radar, confirmed by SPC spotter reports.

Address monitoring

An email within 15 minutes when 1"+ hail hits an address you're watching.

Storm alerts

Hail in your territory, every morning, within 25–100 miles you choose.

Rep leaderboard

Live rankings for pins, estimates, mailers and signed jobs. Assign zones to each rep.

Insurance-ready

Claim number, adjuster, deductible, O&P, RCV/ACV — built into the estimate.

Plugs into your CRM

GoHighLevel, JobNimbus, AccuLynx, Jobber, Leap, CompanyCam and QuickBooks.

Start free

Unlimited property lookups. Pay $4 per postcard, credits never expire.

$99/mo Monthly

20 postcards included, up to 10 users, GoHighLevel integration and address monitoring.

Sign up free at BidDrop.us

Included with every Mongoose launch package.

Your first 90 days

You show up on shoot day. We handle the rest.

  1. Day 1
    Strategy call

    We map your market, your competitors and your storm zones.

  2. Week 1
    Lock your market

    Brand audit, content plan, shoot scheduled. Your territory closes to competitors.

  3. Weeks 2–3
    Film day

    Our crew on your roof: tear-offs, inspections, crew, owner, happy homeowners.

  4. Week 4
    Launch everywhere

    YouTube, Google, Facebook, Instagram, TikTok and local SEO go live.

  5. Days 60–90
    Own the market

    Inbound calls climb. Homeowners say they feel like they already know you.

100% done for you

Everything a roofer needs. Nothing you don't.

On-site video

Cinematic crews, drone, long-form features and short-form reels shot on your jobs.

Social, posted for you

Scheduled across Facebook, Instagram, YouTube and TikTok. You never touch it.

Local SEO + Google Business

Rank in the map pack for "roofer near me" in every town you serve.

Google, Meta + streaming ads

Ads built from your real footage, on Google, Facebook, YouTube, Hulu and Roku.

Websites that book

Fast roofing sites with CRM, missed-call text-back and review requests built in.

BidDrop storm canvassing

Hail swaths, satellite roof measurements, estimates and QR postcards in one app.

Straight pricing

Three systems. One goal: more roofs.

The average Michigan roof replacement runs $8K–$20K. One extra job a month covers any of these.

The Shingle
Look established. Stay consistent.
$2,000/mo
  • Quarterly filming day on your jobs
  • Short-form reels + a long-form feature
  • Posting on Facebook, Instagram, YouTube
  • Google Business Profile optimization
  • CRM + missed-call text-back
  • Monthly report and strategy call
Start The Shingle
Most popular
The Full Tear-Off
Be everywhere. Get chosen.
$3,500/mo
  • Everything in The Shingle, plus:
  • Two filming days per quarter
  • TikTok added + full SEO takeover
  • SEO blog posts + 15+ tracked keywords
  • Brand refresh + graphic design kit
  • Full CRM + review system
Start The Full Tear-Off
The Market Lock
Dominate. Scale. Own your market.
$7,000/mo
  • Everything in The Full Tear-Off, plus:
  • Custom shoots + broadcast-grade spots
  • Google, Meta, YouTube + streaming TV ads
  • Custom website + location pages
  • Advanced CRM + reputation management
  • Dedicated account exec, quarterly planning
Apply for The Market Lock

New to marketing? Ask about our Launch Package — new website, hosting, CRM and a BidDrop account to get you started.

Free roofer tools

Where did hail hit your territory?

Hail swaths from NOAA MRMS radar · powered by BidDrop
Storm check

See every hail event in your service area for the last 12 months. Powered by BidDrop.

Check hail free on BidDrop Or get a storm report on a strategy call
Revenue goal → leads needed
Close rate × average ticket, worked backwards. Coming soon.
Storm-season budget
How much to spend, and when, before the hail hits. Coming soon.
Shared leads vs. your own
What a "cheap" lead really costs per closed roof. Coming soon.
Shot by our crew

Not iPhone footage. TV.

"My competition has no idea what hit them. Customers tell me they feel like they already know me before I even show up."
Niahl S. — Window World Detroit
"We loved the shoot, the prep for it, and the final videos. Haven't seen this style elsewhere for video promotions."
Phil Black — Custom Deck Creations
"You are constantly checking in and coming up with new ideas. Our cost per lead has been astounding!"
Jack S. — Seal Tech Insulation
Mongoose crew filming on location
Who's behind the camera

From network TV to your job site.

I'm John Bujak. I spent 18 years producing for HGTV, Discovery, PBS and ESPN, then built Mongoose Films in Plymouth, Michigan. Now we point those same cameras at roofers.

We also built BidDrop, the storm-data platform roofers use to find their next neighborhood — so we know how roofing companies actually make money.

Listen to the podcast See BidDrop

We're picky. Here's why.

This is for you if…
  • You're a roofing company doing $500K+ a year
  • You want to be the name homeowners think of first
  • You're done competing on price with storm chasers
  • You'll let us on your roofs and put you on camera
This isn't for you if…
  • You want the cheapest option out there
  • You want leads tomorrow with no brand behind them
  • You won't show up on camera
  • You want to approve every caption personally

Is your market still open?

Book a free 30-minute strategy call with John. We'll show you what your market looks like right now and exactly how we'd take it over. No pressure, no BS.

Pick a time for your call Or call 734-657-3141